News (old)

by Dalia Research

Should Sample Providers Focus on Data Quality?

When it comes to providing samples for market research account managers, quality is king. Dalia’s Market Research Industry Sampling Report, which reviews the opinions of over 150 MR managers, shows that superior data quality is the most valued feature of external sample providers, beating out all other considerations including industry reputation, quick field time, country coverage, and more.Read more

Is The Future of Sampling Automated?

According to Dalia’s Market Research Sampling Report, those working in the sampling industry see room for automation across many tasks. However, personalized communication is still valued when it comes to coordination, client interactions, and survey design.Read more

Are Democracies Failing Their Citizens?

For the 12th year in a row, the number of democracies around the world and the overall level of global “freedom” are in decline: democratic countries such as Turkey, Venezuela, Poland and Tunisia have seen political rights and civil liberties reduced. Even in long-standing democracies, such as the US and countries in western Europe, public discontent is growing, voter turnout is dropping, and democratic norms are eroding.

In light of these developments, Rasmussen Global and the Alliance of Democracies organized the first annual Democracy Summit in Copenhagen. The purpose of the summit was to bring together political and business leaders from around the world, including former Prime Minister of the U.K. Tony Blair, Former Vice President of the U.S. Joe Biden, and more, to analyse the problems facing democracy and to discuss possible solutions. We were proud to be invited to share data on the current state of democracy in the eyes of people around the world.

By design, the future of democracies rests in the hands of their citizens. If the public loses faith in the government or in the benefits of democracy, then they might choose an alternative. So we partnered with Rasmussen global to find out if people around the world, in democracies and non-democracies alike, feel like their governments are failing them.

From June 6th to June 18th, we asked 125,000 people around the world how well they perceive their governments to be delivering on the following democratic benefits:

  1. Political Voice: Sense of participation in politics
  2. Public Interest: Trust that government is working for the people
  3. Free Speech: Freedom to express opinions
  4. Information: Access to balanced and neutral information

To get nationally representative results for the 50 countries we looked at — which represented roughly 75% of the world’s population — we used a statistical technique called model-based post-stratification (MRP). With MRP we can use the data collected from some respondents to make predictions for how other respondents would answer. This allows us to model the response behavior of niche groups, and thus improve the accuracy of our overall results by making them more representative of each country’s population. For more details, we’ve written about how MRP works and how it helps reduce fieldwork time here.

People do not feel like their government listens to them or acts in their interest.

The insights we gathered from the survey were sobering to say the least. Overall, respondents from around the world reported huge levels of dissatisfaction with their governments. For one, most people do not believe their governments are providing basic democratic benefits: 51% think their voice “never” or “rarely” matters in politics, 59% say their government never or rarely acts in their interest, 46% rarely or never feel free to share their political opinions, and 56% rarely or never feel that the news they read offers neutral information.

Surprisingly, we found that this public discontent is even higher in democratic countries than in non-democratic countries (labeled “free” versus “not free” by the 2018 Freedom House ratings). The largest divide was in the public interest dimension, where 64% of the public in “free” countries feel that their government “never” or “rarely” is acting in their interest, compared to 41% in “not free” countries. To see the results across all 4 dimensions and the individual country rankings, check out the full report here.

Key Takeaways

These results show that democracies need to become much better at explaining how citizens benefit from the democratic system. People feel that their voice doesn’t matter, and they feel that their governments aren’t acting in their interest. Even though people around the world show a high level of support for the idea of democracy, they also feel that it is not living up to its name in practice.

We sincerely hope that research like this can be used to help political leaders address the rising public discontent and to find ways to increase their governments’ accountability and responsibility for the people they serve. This is only the first attempt, but much more work needs to be done to understand and strengthen democracy! For now, we’re proud to be able to contribute to this debate — if you have ideas for researching this further, please let us know.

Also: if you’d like to conduct your own analysis with the full set of results, please send a request to Fred DeVeaux.

Dalia Raises $7m to Build ‘Global Insights Engine’

Berlin and London, 26th January 2017 – Dalia – the company that generates real-time market and opinion data from a global network of smartphone users – today announces that it has raised $7m in a Series A round led by Balderton Capital, with participation from existing investors Wellington Partners and IBB-Bet.

Harnessing the app economy and machine learning, the Berlin-headquartered startup is building a global insights and information engine that distributes millions of micro surveys to gather and analyze real time data on consumer attitudes, public opinion and market trends. Since launching in 2013, Dalia has generated over a billion answers from people spread across 96 different countries on topics ranging from brand perception to macroeconomic sentiment.

As the $68bn global market and opinion research industry faces increased pressure to improve the quality of data-collection, the explosive growth in smartphone ownership worldwide provides fresh channels to reach audiences for high-quality insights. Dalia combines advanced data science and analytics with real-time targeting and attribution technologies to generate insights from global audiences at  unprecedented scale, quality and speed.

From fine-grain to mass scale.

“From fine-grain, industry-specific data on, for example, yoghurt consumption in Mexico to large scale data-sets that can be used as ‘early-warning systems’ for housing bubbles or political instability, we equip our partners with the ability to understand the global trends and behaviors that shape the world around them,” says CEO Nico Jaspers. “Through our technology, we have the potential to reach over one billion people and give a voice to public opinion and consumer attitudes on a truly global scale.”

The company’s customers include some of the world’s leading research agencies and organizations, including Nielsen, Ipsos and Kantar/WPP, as well as world-renowned universities, think tanks and NGOs, such as UNICEF, Stanford University, the Bertelsmann Foundation and the European Council on Foreign Relations.

Dalia plans to use the funding to invest heavily in data science, engineering and machine learning to further expand its real time analytics and attribution capacities. It is actively recruiting engineers, data scientists, as well as product and marketing specialists.

“Dalia has developed very rapidly and 2016 was our second consecutive year of revenue growth in excess of 500%,” says Nico Jaspers. “With Balderton Capital partnering with us, we are now extremely well-placed for the next phase of our growth.”

Balderton Capital’s Suranga Chandratillake adds: “Dalia’s unique ability to gather and sift insights, and to determine what people are thinking right across the world at any given moment, offers businesses and organizations huge competitive advantage, enabling them to act ahead of the curve rather than respond to events. We are delighted to be working alongside Nico and the team, as they help clients unlock value from data that would otherwise be out of reach.”


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About Dalia

Founded in 2013 and headquartered in Berlin, Dalia is a fast-growing technology startup focused on giving research agencies, brands, consultancies, academia, public institutions and other organisations access to high-quality market and opinion data at a global scale. Harnessing the app economy and combining advanced data science with real-time targeting and attribution technologies, Dalia’s insights engine distributes millions of micro surveys worldwide to gather and analyze real time data on consumer attitudes, public opinion and market trends.


Backed by some of Europe’s leading venture capital firms, including Balderton Capital, Wellington Partners, IBB-Bet and WestTech Ventures, Dalia is the the proud winner of several industry, technology and data awards, including the 2015 IIeX Competition for the “most innovative startup in Europe” in the market research and consumer insights space. Since launching, Dalia has generated over a billion answers from people spread across 96 countries. The resulting data is cited in over 2,000 news articles globally, including in leading news journals such as The Economist, Le Monde, The Guardian, South China Morning Post, El Pais, Corriere della Serra, Vice Magazine, Politico, The Washington Post, and Der Spiegel. Discover more at


About Balderton Capital

Balderton Capital is one of the largest venture capital firms in Europe, focused on investing in the best European technology companies at Series A. Based in London, the firm manages $2.3bn. Since 2000, Balderton has invested in over 100 companies, principally across Europe. Notable investments include Talend (open-source data integration provider, went public on Nasdaq in 2016); Magic Pony Technologies (acquired by Twitter in 2016); NaturalMotion (the mobile gaming developer, sold to Zynga in 2014); Betfair (the online betting exchange, 2010 IPO; LOVEFiLM (the home entertainment subscription service, sold to Amazon in 2011); MySQL, (the open-source database software, sold to Sun Microsystems in 2008); and YOOX Group (the online retailer of leading fashion brands, IPO in 2009). The current portfolio includes companies such as 3D Hubs, Citymapper, Kobalt Music, Prodigy Finance, Qubit, Scytl, ROLI, Talend, and The Hut Group.


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Digitally-Enabled Collaborative Research: Workshop with Polis180

Today, an organization’s ability to keep a pulse on its customers and anticipate their needs through data-driven insights is nearly a prerequisite for success. But not in politics. In fact, policy-making seems to be a field resistant to technological change. Policy decisions that shape our daily lives continue to rely on the opinions of a small circle of political elites, instead of on data-driven insights about the people they affect.

The Workshop

So last week we sat down with policy experts from Polis180, an innovative grassroots think tank, for a collaborative research workshop in preparation of a potential “policy datacamp”. The goal? To evaluate opportunities to use digitally-enabled data collection in order to tackle major political and social issues.

The main issues Polis180 identified fell into three categories: the EU, Peace & Security, and Digitalization. For each topic the workshop participants designed a research question and brainstormed survey ideas in order to answer these questions and inform policy makers.

The Results

Europe Group

The participants aimed to understand how different perceptions of what the EU is and does might lead to support or skepticism towards the EU. Answers to this question could inform policy makers what the EU might need to improve its image and ensure it is on track to fulfil its mission as a unifying political force for peace and stability.

Peace & Security Group

The participants wanted to find out how people perceive their current situation, e.g. job opportunities, and compare this perception with existing local conditions, such as education and training programs. The group aimed to identify factors that have a positive impact on the perception of people, in order to potentially imitate the success factors in other regions.

Digitalization Group

The participants wanted to find out how digitalization affects people’s lives. They designed surveys to measure the impact of technology in the areas of work, politics and education. The goal of the group was to understand perceived risks and opportunities of technological change, so as to inform policy makers how to best promote a “Digital Economy”.

What’s Next?

Our research questions and survey drafts mark the first step of an ongoing collaboration with Polis180. The results of our workshop have set the foundation for exciting collaborative research projects to come. We’re looking forward to present you with the results.

To become part of this project, reach out to Daniel ( and become a member of Polis180, the grassroots think-tank on foreign policy.

Dalia wins “Newcomer of the Year” award

Nuremberg, June 1st, 2016: We are very happy to announce that planung&analyse, one of Germany’s leading Market Research magazines, has named Dalia Research “Newcomer of the year”  for 2016. The award stands for exciting new concepts, developed and implemented with innovation.

Our CEO, Nico Jaspers, together with our Head of Projects and Partnerships, Katharina Legge, travelled to Nuremberg to attend the 2016 p&a Insights Conference. The award was given to the most outstanding, innovative and creative market research company.

The whole team here at Dalia, which now consists of 11 different nationalities, would like to thank planung&analyse for the honour. 2016 has been a great year for us, we are experiencing strong growth and are looking to the future with excitement.

unnamed                      Katharina and Nico in Nuremberg

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Dalia explains: What is the e28™?

Why we do the e28™

As a team of data scientists, programmers, political analysts, thinkers and explorers from across the world, we benefit from open borders and the free exchange of ideas everyday. To us, this open exchange is at the heart of the European idea.

We also share a passion for knowledge. So we designed the e28™ as a contribution to transcend national boundaries and to find out what Europe as a whole thinks.

e28™ is our quest for knowledge – dedicated to the idea of an open Europe.

What is the e28™?

The e28 is a survey of public opinion, but it is not just any survey! It is one of the world’s largest “omnibus” research projects, where researchers, market analysts and other knowledge-seekers  can submit a question at a fraction of the cost of a customized, stand-alone survey.

The first “wave” of the e28™, in December 2014, was an experiment. Since then, we received tremendous feedback and encouragement from universities, think tanks, government institutions and companies from across the world. It now runs four times a year (and we’re trying to make it monthly).

In every wave, we interview a representative sample of 10.000 Europeans from all 28 EU countries in 21 different languages to find out what they think. Questions range from political topics, for example on attitudes towards trade or migration, to consumption patterns, market trends or just fun facts, such as which European country has the best food.


How we do the e28™

Over the years, we have grown an unparalleled network of over 40.000 apps and websites from around the world. Through this network, we invite a random selection of people to anonymously participate in research surveys.

For the e28™, we’ve built hundreds of demographic “cells” across the entire EU to represent all key demographic strata of society – old and young people, rural and urban, men and women, high income and low income, highly educated and less educated.

The answers are then analyzed by an algorithm that finds the appropriate weighting of the results. The final outcome is an aggregate picture of what Europe as a whole thinks.


Can I submit a question?

Yes, everyone can submit questions. Niklas ( manages the project here at Dalia and if you send him a note, he will help you get set up. We take care of all translations and interviews.

Once all interviews are completed, you will receive your own interactive dashboard, where you can slice and dice the data as you wish. For more complex analyses, you’ll of course also have access to the raw data.

Take a look at past results from e28

If you are as passionate about public opinion as we are, take a sneak peek into some insights from past e28 waves, published regularly on our blog.

In the past wave we found out that …

… only 1 in 3 Europeans trust their politicians

… twice as many Europeans would like to see more money spent on securing borders than on integrating foreigners

… a majority of Europeans think that more migration will lead to more terrorist attacks

… a majority of Europeans would prefer to work for smaller companies, rather than multinationals.

If you’re interested in our research or have ideas for future projects don’t hesitate to get in touch to find out more.

Two-thirds of Europeans for basic income – Dalia CEO presents surprising results in Zurich


Together with the scientific network NEOPOLIS, we have conducted the first representative poll on basic income across Europe. The poll reveals that, if they had the choice, a surprising two-thirds of Europeans would vote in favour of an unconditional basic income.

The poll about basic income was part of our e28™, a Europe-wide survey based on 10.000 interviews conducted across 28 countries and in 21 languages in April 2016.

Our CEO Nico presented the results at the “Future of Work“ conference on May 4th in Zurich, shortly before keynote speaker Yanis Varoufakis.

For the full presentation, and more exciting results about what Europeans think about basic income, check out the video below:

The presentation in the official video is here: Future of Work // Zukunft der Arbeit - Conference @GDI, Zurich May 4th 2016

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100 Exemplary Startups

The startup scene in Berlin is becoming one of the most important in the world and Dalia Research is proud to be part of it. Today the 6th issue of The Hundert with 100 great startups was released and we’re happy to announce that we made it to the final list!

You can download the magazine for free here.


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Seven-Figure Seed Round for Mobile Survey Startup Dalia Research

Wellington Partners and IBB-Beteiligungsgesellschaft lead Seed-Investment in Berlin-based mobile survey startup to expand analytics capacities and increase reach.
Dalia Research, a Berlin-based mobile survey startup, today announced the closing of a seven-digit seed round, lead by venture capital firm Wellington Partners and the IBB Beteiligungsgesellschaft (IBB-Bet). Existing angel-investors, including WestTech Ventures, also participated in the round.

“One of the things that impressed us most was the way Dalia’s technology can be applied to generate a whole new dimension of consumer insights,” remarked Ajit Nazre from Wellington Partners. Clemens Kabel from IBB-Bet adds: “The team spirit and it´s vision are truly inspiring and convincing. We’re very much looking forward to helping Dalia grow.”

“We’re excited to have strong partners on board to scale our technology,” said Nico Jaspers, CEO of Dalia. “The rapid spread of smartphones is a game-changer in how opinion and consumer insights are generated. We want to lead this shift around the world.”

Dalia develops real-time targeting and profiling solutions for mobile market and opinion research. With a publisher-network covering over 70 countries around the world, its platform currently processes up to 3.5 million answers per day. Dalia recently won the prestigious IIeX Europe Award for the “most innovative startup” in the market research and consumer insights space.

Dalia counts some of the world’s leading research agencies, technology consultancies and think-tanks among its clients. Commenting on Dalia’s rapid growth, Dan Foreman, past president of the world association for market and opinion research (ESOMAR) argues that, “the insights industry needs disruption! I’m glad to see Dalia developing game-changing capabilities that challenge the status quo.”

Dalia will use the funds to expand its data science and engineering team and to increase its reach in emerging economies.

About Dalia Research

Berlin-based Dalia Research develops real-time targeting and profiling solutions for mobile market and opinion research. Founded in October 2013, Dalia offers one-stop access to consumer and market insights in over 70 countries worldwide. Led by technology entrepreneurs and engineers, it is dedicated to efficiency, speed and unparalleled data quality. For more information, visit

About Wellington Partners

Wellington Partners is a venture capital firm that invests in early stage startups from Europe in the areas of digital media and software for consumers and enterprises. Among some of the notable investments of Wellington Partners have been companies such as Spotify, EyeEm, YPlan and

About IBB Beteiligungsgesellschaft

IBB Beteiligungsgesellschaft ( provides venture capital to innovative Berlin-based companies and has established itself as a market leader in the field of early stage financing in Germany. Currently two of the funds managed by the IBB Beteiligungsgesellschaft are in the investment phase, the VC Fonds Technologie Berlin II with a fund size of 60 MEUR and the VC Fonds Kreativwirtschaft Berlin II with a fund size of 40 MEUR. Both VC funds are financed by means of the Investitionsbank Berlin (IBB) and the European Fund for Regional Development (EFRE) administered by the State Berlin.

For media enquiries, please contact:

David E. Rubio

Phone: +49 30 609845340

Download Press Release in English

Download Press Release in German


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