Get insights on consumer demand for electric vehicles in 52 countries
- Discover the size of the market for electric vehicles and its growth potential
- Understand the purchase considerations and brand awareness of potential electric vehicle customers
- Identify the most effective media channels to target key consumer groups
Published: March 2017 Pages: 16 Price: PDF = €299 per country Global Study = €13,900
Why Buy This Report?
- Increase sales by understanding the purchase considerations of key consumer groups
- Improve your marketing by selecting the right customer groups and the most effective media channels
- Identify your market position by comparing people’s awareness of brands producing electric vehicles
What Do You Get?
- Analysis of potential electric vehicle adoption based on consumer demand
- Comparison of public awareness of automobile brands producing electric vehicles
- Deep demographic profiles of key consumer audiences: car-type owners (electric & conventional), high-end car buyers, frequent drivers and potential electric car customers
- Drivers and barriers to adoption of electric vehicles (e.g. range anxiety, cost) among key consumer groups
Geographic Coverage
- 75% of world population
- 89% of global GDP
- Regions include: Americas, Europe, Asia, Middle East, Asia Pacific
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