Last week we explored the results of our ride-hailing survey in the European market. Now, we’ll take a closer look into which mobility apps are thriving in six key markets in Latin America; Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Results from our survey of 3,160 people across the region show that Uber has an even stronger presence in Latin America than in Europe. Uber has the largest market share in Mexico, where 87% of all ride-hailing app trips in the last month were taken with Uber. Uber adoption is lowest in Argentina with a market share of 55%. There are some regional differences, but overall, Uber takes first place, followed by Brazil-based Easy (formerly known as Easy Taxi), and Cabify, a Spanish company, in a distant third place. Other successful local competitors include Colombia’s Tappsi, and Brazil’s 99 Taxis.

Competition in Brazil

With an urban population of around 180 million, Brazil is one of the most coveted ride-hailing markets with several competitors vying for a piece of the pie. Notably, China’s Didi Chuxing invested 100 million in 99 Taxis in January of this year, one of their many systematic partnerships with Uber competitors worldwide. This could be why Easy, though founded in Brazil and very successful in other Latin American countries, is being outperformed by 99 Taxis in Brazil. But the competition remains fierce: Easy and Cabify just agreed on a strategic financial alliance, which could be interpreted as a reaction to the surge in investment toward 99 Taxis.

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